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What Every Retailer Needs to Know! |
Theft against shops can account for a major reduction
in their profits. We have found a small CCTV system to
be the most cost-effective form of prevention for shops
of all sizes and type. Tagging is expensive while
mirrors are often used more effectively by the
shoplifter than the shop assistants. Because a camera
does not allow the shoplifter to know whether they are
being watched, or recorded, at any particular moment
they are uneasy about stealing while under the camera's
view. They will, therefore, normally go to another shop
where the odds are in their favour rather than being
against them or unknown. For the majority of those
tempted to shoplift it will provide a very high level of
deterrence. Letters we receive from customers indicate
that a professionally installed camera system can reduce
shoplifting by up to 90%.
Retail crime is slashing shops' profits according to
two of the largest studies ever conducted into retail
crime.
One of these studies examined 54,000 shops which
account for just under half of all retail sales in
Britain, the other studied retail outlets responsible
for over 27% of sales, so no shopkeeper should ignore
these results on the basis that, "it isn't relevant to
my business".
Survey 1 was the National Survey of Retail Theft and
Security and is part of a three-year study.
Survey 2 was the Retail Crime Costs Survey by the
British Retail Consortium of which many shopkeepers,
both small and large, are members.
Some of the facts that have come out of the surveys
make very sombre reading.
- Shrinkage from small retailers (1.91% ) is nearly
one third higher than from the large retailers (1.49%)
- One survey found that average shrinkage of 1.6%
results in an average loss of profits of 17.8% (See
chart for details of your own retail sector), while
the other stated that without the two million crimes
suffered by retailers last year profits would have
been 25% higher.
- Over 97% of shrinkage is undetected by retailers
at the time of the crime or subsequently.
- For every theft that is detected over 46 go
undetected.
- Almost 80% of theft is attributable to customers
or staff, with customers accounting for the largest
amount.
- Shrinkage is rising dramatically, estimated to
having doubled since 1986.
- 14,000 shop staff were attacked last year with
106,000 being threatened with violence.
This table shows the average shrinkage rates and
the consequent loss of profits for your sector of retail
sales according to those shops in the survey.
|
. |
Average Shrinkage (%) |
Shrinkage as proportion of
profit (%) |
| CTN's/book shops |
1.91 |
28.75 |
| Clothing and fashion |
1.91 |
27.55 |
| DIY, hardware and car products |
1.86 |
25.70 |
| Department Stores |
1.70 |
17.80 |
| Electrical goods |
1.63 |
13.33 |
| Footwear and Sports goods |
1.12 |
11.70 |
| Furniture and textiles |
0.75 |
12.90 |
| Grocers and supermarkets |
0.83 |
25.00 |
| Jewellers |
1.53 |
18.20 |
| Pharmacy and drugstores |
2.54 |
15.50 |
| Specialist food etc. |
1.24 |
21.90 |
| Toys, video and music |
2.14 |
21.20 |
| Overall % |
1.62 |
17.78 |
Note:
If you are a large business your figures are likely
to be lower than the above.
If you are a small retailer your figures are likely to
be higher than above. |